Consulting – CCSC strategy content development for SHARE program


Right To Play is a global organization that protects, educates and empowers children to overcome adversity through play. Established in 2000, Right To Play pioneered a unique approach to learning and development based on the game, focusing on quality education, life skills, health, gender equality, child protection and building peaceful communities. With programs in 16 countries, Right To Play transforms the lives of more than 2.3 million children each year, both inside and outside the classroom. Right To Play’s programs advance girls’ empowerment and gender equality by championing girls’ voice and their rights to equality, education, dignity and security. Teachers, parents and community members are committed to gender equality, helping them reduce harmful gender norms and barriers to girls’ education and empowerment at home, school school and in their communities. Programs operate in both development and humanitarian contexts and in partnership with communities and government partners. Right To Play is headquartered in Toronto, Canada and London, UK, and operates in North America, Europe, the Middle East, Africa and Asia. Our programs are led by over 600 international staff and 31,900 local teachers and coaches. For more information, follow @RightToPlayIntl and visit

Overview of the SHARE program

The SHARE (Sexual Health and Reproductive Education) program is a five-year CAD 36.69 million program funded by Global Affairs Canada (GAC). Designed as a progressive human rights and gender transformative Sexual and Reproductive Health and Rights (SRHR) program, SHARE’s end result is to increase the enjoyment of health-related human rights by adolescent girls and boys. young women in Ghana, Mozambique and Uganda. SHARE is implemented as a consortium led by Right To Play (RTP), in collaboration with WaterAid, Forum for African Women Educationalists (FAWE) and technical partner FHI 360. The end result of SHARE will be achieved through action on three interrelated pillars, primarily targeting adolescent girls and young women by:

1. Increase use of gender sensitive SRHR information and services.

2. Improve gender-responsive service delivery to meet the SRHR needs of adolescents; and

3. Strengthen the social action of key stakeholders to advocate for adolescent-friendly and gender-responsive SRHR services and policies.

The SHARE program identifies social and behavior change communication (SBCC) as one of the key strategies contributing to improved and equitable use of gender-sensitive sexual and reproductive health information and services by adolescents, young women and men. The SBCC strategy will provide a comprehensive approach that meets the SRHR information needs of the target population across all areas of program implementation. The strategy will develop themes for all messages and specific activities to deliver the messages and define plans for monitoring and evaluation of the strategy.

The strategy will be evidence-based and will use the SHARE Theory of Change as its conceptual underpinning, i.e. it recognizes the influence of interpersonal relationships, community norms and the wider environment on adolescent and youth SRHR and health behavior. Strategy development will follow a standard process beginning with situation analysis and literature review, progressing to design, development and pre-testing of messages and materials.

The CCSC approach follows a systematic process to analyze local problem(s) to identify critical barriers and motivators for change and to design and implement comprehensive interventions to support and encourage positive behaviors. The process will follow a participatory approach where adolescents and young people are involved from the design phase through to implementation, monitoring and evaluation to ensure that their needs are adequately addressed. Adolescents and young people are a diverse group with diverse needs, and the strategy development process will ensure that the needs of the most vulnerable groups, such as out-of-school adolescents/youth, child laborers, married adolescents , adolescents/young people with disabilities, etc. are identified and included in the strategy. The strategy will also identify secondary audiences, such as parents, teachers, community leaders and religious leaders, who can effectively promote social and behavior change.

Objectives of the SBCC Strategy The main objectives of the SBCC Strategy are: • To promote and improve knowledge about the rights and SRH services of adolescents and young people in all social groups. adolescents and youth • Increase demand for and access to SRH services among all adolescents and youth • Strengthen provincial/district and community resource mobilization to increase SRH information and services.


The SHARE program is in its first year of implementation, and a Social and Behavior Change Communication (SBCC) expert is sought to work closely with Right To Play and consortium partners in Toronto and in-country. of the SHARE program. The principles of social and behavior change communication (SBCC) will be integrated throughout the program to encourage adolescents, young people, their parents/guardians and other community members to apply this information to improve information and services gender-sensitive SRHR. Communication products will be developed through an iterative process that will include several phases of development, field testing and revision. The consultant(s) will contribute to each of these phases. The CCSC consultant(s):

  1. Conduct formative research in each country, including desk reviews and stakeholder consultations, to gather context-specific information on barriers and enablers to SRHR behavior change and identify channels and modalities for implementation appropriate implementation.
  2. Consultation with key local stakeholder organizations regarding current strategies and programs, priorities, constraints and opportunities
  3. Develop an SBCC strategy with well-defined objectives in consultation with internal and external stakeholders and sectors involved in SRHR programming. The strategy design process is participatory, results-oriented and gender-transformative, resulting in a comprehensive SBCC strategy, including a set of core communication objectives broken down by audience, program delivery and project communication branding.
  4. Drafting, review and presentation of the CCSC strategy document in consultation with RTP and active collaboration with consortium partners
  5. Draft SBCC messages or adjust them if available for various target audiences based on results of formative research
  6. Pre-test CCSC messages with the target audience
  7. Train RTP and consortium members on CCSC strategy implementation
  8. Submission of the final report and all deliverables.


The consultant(s) will provide the following: a) An inception report b) A formative evaluation report c) A final edited SBC strategy d) A CCSC training module e) A final consultancy report


The anticipated start date for the consultancy is August 29, 2022 and the duration of the contract is anticipated for five (5) months.


The Consultant(s) will work closely with and report to the Global Programs teams. The consultant(s) and the appropriate Right To Play project team will meet at agreed times at various stages of the consultation period.


• Advanced degree in health promotion, health communication or public health

• Experience delivering at least 3 CCSC development strategies with at least two as lead consultant

• Experience working in the field of sexual and reproductive health and rights, gender equality and inclusion, and women’s rights, and experience integrating these practices and principles into SBCC

• Extensive experience in qualitative research methodologies

• Knowledge and experience working with community outreach and education programs

• Fluency in English is a requirement

• Excellent cross-cultural communication skills

• Ability to work closely in a team, be patient, adaptable, flexible and able to improvise.


RTP requires a sample of previous similar work performed/directed by the Consultant(s) to determine the Consultant’s level of expertise and experience, along with a two-page proposal on how the Consultant(s) ) consultant(s) will conduct this consultation, including a timeline and methodology. Once the consultant(s) are onboarded, their first deliverable will be to develop a more detailed inception report outlining the methodology and conceptual framework. The consultation will last a total of 30 days maximum. The financial offer must therefore be made on the basis of this information.


a) All documents and data collected will be treated confidentially and used only to facilitate analysis.

b) Where appropriate, respondents will not be quoted in reports without their permission.

c) All persons engaged by Right To Play must agree to sign and abide by the Child Protection Policy and Code of Conduct and Property Rights Policies.

How to register

Interested consultants are requested to submit:

a) A resume.

b) Cover letter that clearly explains why you are well placed to undertake this scope of work, proposed methodology, work schedule and level of effort (in days) and timeline.

c) Sample of work relevant to the consultation, including training materials, resources or toolkits completed within the last three (3) years (to be treated confidentially and used only for quality assurance ).

d) The proposed budget which includes the daily rate, the total number of days foreseen and any taxes likely to be paid.


a) Please submit your application electronically to [email protected]. Any questions can also be directed to this email.

b) The closing date for applications is August 08, 2022, midnight EST, with an estimated start date of August 29, 2022.

c) The 3-4 shortlisted candidates may be invited to submit modifications.

d) We are committed to ensuring diversity and gender equality within our organization.

All qualified underrepresented groups are strongly recommended to apply. Although we thank all applicants for their interest, only those selected for interviews will be contacted. Right To Play is a child centered organization. Our recruitment and selection procedures reflect our commitment to the safety and protection of children in our programs. To learn more about who we are and what we do, please visit our website at

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