Sanford Health focuses on rural communities | News
SIOUX FALLS, SD – Sanford Health has launched a new brand campaign, “Here for All. Here for Good.” which emphasizes the healthcare system’s commitment to providing world-class care to families and communities of the Upper Midwest, including rural and underserved populations.
The multi-faceted brand campaign includes television ads, billboards, social media content and high-impact visuals at Sanford Health hospitals, clinics and community landmarks, including grain silos on rural farms in the region.
“The message to our patients, residents, families and communities – regardless of their zip code – is that we are here for them – and here for good – to provide exceptional care,” said Bill Gassen, president and CEO of management of Sanford Health. “We are so proud of our nearly 50,000 Sanford Health caregivers who show us every day what it means to be there for each other – during times of celebration and especially when needed.”
Throughout the campaign, Sanford Health will celebrate its employees and encourage them to actively engage through stories and activities that will bring “Here for All. Here for Good.” to life in every Sanford Health location. .
The campaign aims to elevate the unique compassion, commitment and excellence of its caregivers and all they do to support the needs of the patients and residents who rely on our care.
At the heart of this campaign, the focus is on improving access to care in rural communities – where two-thirds of Sanford Health patients live. Sanford recently announced a virtual care initiative that aims to address health disparities and access barriers for underserved communities by providing the right care, at the right time, in the right place – close to home.
“We feel deeply privileged to have the opportunity to shape the future of health care in rural America,” Gassen said. “We look forward to being here for the people and communities of our region for generations to come. »
Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, elder care and services, global clinics, research and affordable insurance. Based in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,500 physicians and more than 200 Good Samaritan Society aged care facilities in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at sanfordhealth.org
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